Sport's influence on culture has never been stronger, with fashion, music, lifestyle and athletes at the centre. We find athletes on the rise - then help brands rise with them.
TRUSTED BY LEADING BRANDS AND MEDIA PLATFORMS
Most agencies do deals or creatives. DEFY does both. We've sat on both sides of the table - and we know what works because we've been in those rooms. We connect brands with the athletes shaping culture - and make those partnerships work.
Our roster of athletes average 21 years of age. These are the names brands will be competing for in three years - we get you in the room now.
We don't just make intros - we build concepts that fit your brand, develop briefs and deliver creatives that feel native to culture.
We stay in the room from ideation through to production, activation and reporting - one team, no handoffs, no briefing agencies within agencies.
Most agencies broker deals and move on. We think, produce, activate and report on partnerships - one team, start to finish.
Our team has 40 years of experience, activated 10 brand partnerships, managed 55 athletes across 3 major sports and delivered 15 campaigns to a following of over 500k people in 12 countries. Take a look at how we support brands like yours.
Great partnerships need great content. Our in-house creative studio works alongside brands and athletes to produce original videos that feel authentic, travel far and deliver real value.
